Apple has officially introduced Apple Intelligence, a new system that brings generative AI capabilities directly to iPhones, iPads, and Macs starting with iOS 18, iPadOS 18, and macOS 15.
Unlike other tech giants, Apple is focusing heavily on user privacy, ensuring most AI tasks are handled on-device. For more complex requests, Apple uses something called Private Cloud Compute, which still protects user data.
Key Features
- Smart summaries for notifications, emails, and documents
- Text rewriting and suggestions across any app
- Personalized AI image generation
- Deeper integration with Siri, including access to ChatGPT (if you opt in)
Why This Is Important
Apple entering the AI space in this way could redefine how everyday users interact with smart features — especially for people who aren't already using tools like ChatGPT or Google Gemini. It's also the first time we see a major push to keep AI processing local and private by design.
💭 My Opinion
Personally, I think Apple made the right move by prioritizing privacy and seamless integration rather than just competing on features. While the AI race is moving fast, Apple seems to be taking a more thoughtful approach. This isn't just a flashy feature — it’s a well-integrated system that could make AI feel invisible and genuinely helpful. I'm especially looking forward to seeing how it works offline, and whether Apple will let developers use this tech in their own apps.
WWDC 2025 is expected to expand further on Apple Intelligence. This is just the beginning.